I use Quora a lot. You can find me on Quora almost every night. And one of the questions I’m asked time and time again is: What to Choose between Mobile Apps vs Websites? And I don’t have a straight answer for that.Read more
WordPress is search-friendly, but there’s still a need for search engine optimisation (SEO) efforts to make your website a success. Here’s a WordPress search engine optimisation tutorial you can start with.
Depending on how you set up your WordPress – whether your hosting partner like GoDaddy did it for you or you installed everything by yourself – there can be pre-installed plugins and a whole load of cappuccino you might not need. First deactivate those, if you can. If (and when) you are sure those files won’t affect your website in their absence, delete them and free up some space.
Now let’s get started with this tutorial..Read more
Search engine optimisation (SEO) is about making the search engines, like Google, Bing, etc., know that your website exists online. It’s about enhancing your webpages to let the search engines understand what each page is about. So when someone searches on any of these search engines using terms related to what you have used in your web pages, those search engines will show your web pages in their search results, prompting the user to come to your website. This boosts your website traffic, and increases your chances with lead generation and conversion.Read more
Blogging is a type of content writing. Blogs are used to add fresh content to a website. Search engines give more preference to websites with fresh content. This translates into more traffic to the website. So blogging is an organic digital marketing strategy for your brand.
A proven lead generation tool, provided you are publishing good content that is useful to your audience.
Starting a website needs a well-thought-out website design process. It’s more than stringing some slick visuals together. I have been designing websites for more than 15 years now to support my work as a digital marketer. And I’ve managed to work out a pretty effective website design process checklist to start any website.
Some time back, I submitted a 2-year digital marketing roadmap to a client, so I can share the things I did for that project to get you started in creating a digital marketing strategy for your brand.
A little background on my client
They are a global publishing house and Read more