what is email marketing anksimage

The practice of sending emails to your prospects and customers about your company news, product updates, upcoming event notifications, etc. is called Email Marketing.

Emails provide a direct connection to your audience (prospects + customers). So if you can build good relationships with your contacts via emailing, you can use this digital marketing strategy to drive profits for your business.

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what is digital marketing anksimage

Digital marketing is the sum total of your efforts on the Internet to promote your brand. Your brand can be related to products or services. And to make sure you are reaching the right customer on time, you can utilise digital marketing strategies.

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what is influencer marketing anksimage

Influencer Marketing involves collaborating with people of considerable influence over your target audience to market your products and services. It is essentially a content marketing strategy of promoting your products and/or services on social media by collaborating with an Influencer.

Sponsored posts, stories, blog posts, etc. are some examples of influencer marketing.

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Roadmap: How to Create a Digital Marketing Strategy for Your Brand
Image Credit: AGD on Canva

Some time back, I submitted a 2-year digital marketing roadmap to a client, so I can share the things I did for that project to get you started in creating a digital marketing strategy for your brand.

A little background on my client

They are a global publishing house and Read more

Last Updated: 28th March 2020

achieve online success anksimage

Online success without implementing proper digital marketing strategies can be as elusive as watching out for wild rhinos on a jungle safari without a local guide through Kaziranga in Assam – sometimes those rhinos can be seen from the national highway, other times all you end up seeing is rhino poop!
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