Influencer Marketing involves collaborating with people of considerable influence over your target audience to market your products and services. It is essentially a content marketing strategy of promoting your products and/or services on social media by collaborating with an Influencer. Sponsored posts, stories, blog posts, etc. are some examples of influencer marketing.
Web trends are many. Some stick, some buzz by. One of the web trends that “stuck” is responsive web design. It continues to be one of the hottest web trends even today, though it was developed a few years ago. So what exactly is responsive web design? Why should you care? These are some of […]
Let’s be real. Creating great looking B2B Websites is super-hard. There is a lot that goes into knowing what your target audience likes? What problem are you solving? Have you defined your value proposition? The legroom for creativity is minimal, a designer’s nightmare! Things can get infinitely times better once you invest in making a […]
It’s exciting to work on new ideas, new opportunities. Technology is ever-evolving and what wasn’t possible a few years back is possible now. Think Netflix. I’ve also noticed a steady rise in the number of small or micro businesses. Women entrepreneurs are stepping out of their comfort zones to venture into the business world with […]