Are you one of those business owners who think a website is a pure waste of your money and time? Do you scorn at the idea that a website can boost your business so you never really got into how to build a website for your small business? As a business owner, you (and your …
The practice of sending emails to your prospects and customers about your company news, product updates, upcoming event notifications, etc. is called Email Marketing. Emails provide a direct connection to your audience (prospects + customers). So if you can build good relationships with your contacts via emailing, you can use this digital marketing strategy to …
Digital marketing is the sum total of your efforts on the Internet to promote your brand. Your brand can be related to products or services. And to make sure you are reaching the right customer on time, you can utilise digital marketing strategies.
Content strategy vs content marketing – are you sure you are using these words correctly? These words are often used interchangeably. But you need to understand that there are major differences between content strategy and content marketing. Let’s start with content marketing first.
Influencer Marketing involves collaborating with people of considerable influence over your target audience to market your products and services. It is essentially a content marketing strategy of promoting your products and/or services on social media by collaborating with an Influencer. Sponsored posts, stories, blog posts, etc. are some examples of influencer marketing.
Web trends are many. Some stick, some buzz by. One of the web trends that “stuck” is responsive web design. It continues to be one of the hottest web trends even today, though it was developed a few years ago. So what exactly is responsive web design? Why should you care? These are some of …
