It’s exciting to work on new ideas, new opportunities. Technology is ever-evolving and what wasn’t possible a few years back is possible now. Think Netflix. I’ve also noticed a steady rise in the number of small or micro businesses. Women entrepreneurs are stepping out of their comfort zones to venture into the business world with simple products like decor art, crafts, food products, life coaching, and what not. But can your ideas transform into steady sources of income?
Here are my 4 simple ideas to grow your business and earn more M-O-N-E-Y..
Grab More Attention with a Better Design
A better design of your website can be about making it more visitor friendly by showing where to go next, what to check out first, and so on. You can also upgrade your logo to a more snazzy version. And finally, you can simply change the colors of your website to attract more attention.
When you have an attractive website, your audience are hooked to browse through it. If you can make your website even more attractive with the right content and easy navigation, you can find scores of followers within your audience. And it won’t take much time to convert those followers into paying customers.
Excite Customers with Fresh Content
Fresh content is a must for search engines to surf your website and make it available to users who are looking for similar content. Blogging is the best way to do it.
However, if writing regularly is not an option for you, you can outsource it.
Try to add content to your pages, like news, latest events, etc. to keep your audience aware of what’s happening with you and your business. People like to stay connected, so give them a way to do so.
You can also increase your contacts database if you can put a couple of email capture forms across your web pages to let your audience connect with you via email. This way you can grow your subscribers while you grow your business.
More and more people access the Internet via their smartphones nowadays. And that means if your website is not mobile-friendly, you’re losing more opportunities you can afford, so go MOBILE!
The first step in getting your website mobile-ready is by checking it on the Google Mobile-Friendly Test.
This test gives a lot of actionable data that you can use to make your website mobile-friendly.
Next, you can check your website on your own phone.
Does it look good? If yes, it’s all good. If no, ask your developer to fix the website right away.
Is any of your website elements missing on your mobile phone or tablet? If yes, check with your developer how you can make those elements visible on the mobile views as well. Otherwise, you’re set.
Engage Your Community with Exciting Stories
Don’t share images of your lunch in social media anymore, unless you’re eating something exotic, or your lunch partner is a celebrity who’s making a mess of lunch. Share your stories. How you came up with your product idea.
What you want to learn.
How your mentor pushed you to be your best.
You get the gist, right?
Sharing personal stories makes your audience feel more connected to you. You can build a good rapport with your audience, and they start to put their trust in you. And when they trust you, they will buy from you.
These 4 simple ideas to grow your business are tested and tried methods to guarantee success. I’ve worked with a lot of micro and small businesses as well as startups in my 12+ years as a digital marketer and branding consultant. It’s easy to implement these ideas, and if you need help, let us help you minimise your efforts for higher return on investment.
Read my other articles on Women Entrepreneurs.